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16 Best Makeup Brands 2024

When it comes to finding the perfect cosmetic look for yourself, choosing the best makeup brand for you can make all the difference. From drugstore favorites to luxury options, there are countless makeup brands that offer a wide range of products to cater to every skin type and aesthetic preference. With so many options available, it can be overwhelming to navigate through the beauty aisles.

But fear not, ACA will guide you through the top makeup brands that are known for their quality, innovation, (cost) and ability to show off your natural beauty. For a history of each of the brands and more details, see our article on makeup brand reviews.

Importance of Choosing the Right Makeup Brand

Choosing the right makeup brand is crucial for achieving the desired results. In terms of quality, different brands offer varying levels of pigmentation, texture, and longevity. For instance, some brands provide highly pigmented eyeshadows that require minimal product for a bold look, while others may require layering for the same effect.

Additionally, some brands offer long-lasting formulas that stay intact throughout the day, making touch-ups unnecessary. By selecting the right makeup brand, individuals can ensure the durability and effectiveness of their makeup, resulting in a flawless and long-lasting application. Check out our list of the best makeup products and best selling makeup products of the year.

Top Makeup Brands for Every Budget

Affordable Makeup Brands

Affordable makeup brands offer a wide range of options for those seeking quality products without breaking the bank. These popular drugstore makeup products provide accessible choices for consumers looking to enhance their beauty routines on a budget. With prices that are more affordable compared to high-end luxury brands, individuals can experiment with different colors, textures, and finishes.

Whether it’s a versatile foundation, a vibrant eyeshadow palette, or a long-lasting lipstick, affordable makeup brands offer reliable options that cater to diverse preferences. These brands prioritize affordability while still ensuring a satisfactory level of quality, making them a popular choice for many makeup enthusiasts.

Best Makeup Products


Maybelline, a renowned makeup brand, consistently delivers high-quality products that meet the diverse needs of its customers. With a wide range of colors and formulas, Maybelline ensures that individuals can find the perfect match for their unique skin tones and preferences. The brand’s commitment to innovation is evident in its constant introduction of new and exciting products, keeping up with the latest beauty trends.

Moreover, Maybelline’s affordable pricing strategy makes it accessible toa wide range of consumers, allowing everyone to experience the brand’s exceptional quality.

NYX Cosmetics

NYX Cosmetics is a well-known makeup brand that has made a significant impact in the industry. Its range of high-quality products caters to diverse skin tones and preferences. With a focus on affordability, NYX has successfully positioned itself as a go-to brand for budget-conscious beauty enthusiasts. Their extensive selection of lipsticks, eyeshadow palettes, and foundations allows customers to experiment with different looks.

Additionally, NYX continuously stays updated with the latest beauty trends, ensuring that their customers have access to the most up-to-date products. Talented makeup artists and influencers often use NYX products to achieve stunning looks, making it clear that this brand is a trusted choice for both professionals and everyday makeup users.

Mid-Range Makeup Brands

Mid-range makeup brands offer a wide range of options for consumers seeking quality products at an affordable price point. These brands often provide a good balance between affordability and performance, making them a popular choice among makeup enthusiasts.

For example, they offer a selection of foundation shades that cater to a diverse range of skin tones, allowing individuals to find their perfect match.

Additionally, mid-range brands often incorporate innovative formulas and packaging, keeping up with the latest trends in the industry.


NARS is a renowned makeup brand known for its high-quality products. With its wide range of shades and formulas, NARS offers options for all skin types and tones. The brand’s commitment to innovation is evident in its diverse collection of foundation shades, ensuring inclusivity for all customers. Moreover, NARS stands out for its long-lasting and highly pigmented eyeshadows, allowing users to create versatile and striking looks.

The brand’s emphasis on quality and performance makes it a top choice for makeup enthusiasts seeking professional results.

Urban Decay

Urban Decay is a well-known makeup brand that offers a diverse range of products to cater to every individual’s beauty needs. The brand focuses on creating bold and edgy makeup looks, making it a popular choice for those who want to express themselves through their makeup. With a variety of high-quality eyeshadows, lipsticks, and foundations, Urban Decay provides consumers with the tools to enhance their natural beauty and experiment with different styles.

This brand’s commitment to innovation and creativity sets it apart in the competitive makeup industry, making it a go-to choice for makeup enthusiasts worldwide.

Blush Makeup Beauty Products

High-End Makeup Brands

High-end makeup brands are known for their superior quality and luxurious experience. They offer a wide range of products, from long-lasting foundations to highly pigmented eyeshadows. These brands prioritize research and development, ensuring that their formulas are innovative and effective.

Additionally, high-end makeup brands often invest in top-tier packaging, making their products feel exclusive and indulgent. Another distinguishing factor is their extensive shade ranges, catering to a diverse range of skin tones.

MAC Cosmetics

MAC Cosmetics is a leading makeup brand that has established a strong presence in the industry. With a wide range of products and a focus on inclusivity, MAC Cosmetics has become a go-to choice for many makeup enthusiasts. One key aspect that sets MAC Cosmetics apart is their commitment to quality. They have consistently delivered high-performing products that meet the diverse needs of their customers.

For example, their foundations offer a wide range of shades to cater to different skin tones.

Additionally, MAC Cosmetics invests in research and development to stay up to date with the latest trends and technologies, ensuring their products consistently deliver results.


Chanel is a renowned makeup brand that excels in delivering high-quality products to beauty enthusiasts. Their extensive range of cosmetics offers a diverse selection for individuals to enhance their natural features. The brand’s expertise in creating sophisticated and timeless formulas ensures long-lasting wear and impeccable results. With their commitment to innovation and superior craftsmanship, Chanel consistently produces products that meet the needs of a wide range of skin types and tones.

They prioritize research and development, continuously introducing new technologies and ingredients to their formulations. Chanel’s dedication to excellence has made them a trusted and go-to brand in the makeup industry.

Specialized Makeup Brands for Specific Needs

Cruelty-Free Makeup Brands

Cruelty-free makeup brands have gained significant traction in recent years. These brands are committed to producing cosmetics that have not been tested on animals. By adhering to ethical standards, cruelty-free makeup brands appeal to a growing number of conscious consumers who prioritize the welfare of animals. Through extensive testing and development, these brands have successfully created a range of high-quality products that meet consumer demands. This shift towards cruelty-free makeup represents a significant advancement in the cosmetics industry, offering consumers the opportunity to make ethical choices without compromising on beauty.

Kat Von D Beauty

Kat Von D KVD Beauty has established itself as a leading makeup brand by focusing on quality products and unique formulas. For instance, their range of long-lasting liquid lipsticks has gained popularity for its impeccable staying power, providing consumers with a worry-free application that lasts all day.

Additionally, their eyeshadow palettes offer an extensive selection of vibrant and highly pigmented shades, allowing makeup enthusiasts to create a multitude of eye-catching looks. With a commitment to cruelty-free and vegan-friendly formulations, Kat Von D Beauty appeals to a wide audience, making it a go-to choice for those seeking ethical beauty options.

Tarte Cosmetics

Tarte Cosmetics is a well-known makeup brand that has gained popularity for its high-quality products. This brand offers a wide range of cosmetics, including foundations, eyeshadow palettes, and lipsticks. Customers appreciate the brand’s commitment to using natural and vegan ingredients, which sets it apart from other competitors in the market. Tarte Cosmetics also stands out for its sleek packaging design, which appeals to both consumers and beauty enthusiasts.

With its innovative formulas and stylish packaging, Tarte Cosmetics has become a go-to choice for those seeking high-performance makeup products.

Sensitive Skin Makeup Brands

Sensitive skin can be a challenge when it comes to finding the right makeup brand. However, there are options available that cater specifically to those with sensitive skin. These brands prioritize gentle ingredients that are less likely to cause irritation or allergic reactions. For instance, some brands utilize hypoallergenic formulas that are free from common irritants such as fragrances, parabens, and dyes.

Additionally, certain brands offer products that are dermatologist-tested and non-comedogenic, meaning they won’t clog pores. By choosing a sensitive skin makeup brand, individuals can feel confident knowing they are using products specifically designed to be gentle on their skin.


BareMinerals, a leading makeup brand, offers a wide range of products that cater to diverse beauty needs. With a focus on quality and innovation, the brand has gained popularity among consumers worldwide. Its extensive collection includes foundations, lipsticks, eyeshadows, and more, ensuring there is something for everyone. BareMinerals prioritizes the use of natural ingredients, making their products suitable for all skin types.

Additionally, their commitment to cruelty-free practices resonates with ethical consumers. By providing effective and responsibly sourced products, BareMinerals has established itself as a trusted brand in the makeup industry.


Clinique, a renowned makeup brand, has established itself as a leader in the industry through its commitment to quality and innovation. With a wide range of products to cater to different skin types and tones, Clinique offers practical solutions for everyday makeup needs.

For example, their foundation is designed to provide seamless coverage and a natural finish, while their long-lasting lipsticks offer a variety of shades suitable for any occasion.

Additionally, Clinique’s skincare expertise sets them apart, as they combine their makeup products with dermatologist-tested formulas to ensure the best possible results. Through their dedication to excellence, Clinique continues to set the standard for the makeup industry.

Eco-Friendly Makeup Brands

Eco-friendly makeup brands prioritize sustainability and environmental consciousness. They aim to minimize their ecological footprint by adopting practices such as using organic and natural ingredients, sustainable packaging, and cruelty-free product testing. These brands contribute to a cleaner and greener beauty industry by reducing waste, supporting fair trade practices, and advocating for animal rights.

By choosing eco-friendly makeup brands, consumers can actively participate in promoting a more sustainable future.

RMS Beauty

RMS Beauty is a well-established makeup brand known for its high-quality products. With a focus on natural ingredients and sustainable packaging, RMS Beauty offers a range of cosmetics that cater to different skin types and preferences.

For example, their foundation provides a seamless and natural-looking coverage, while their lipsticks offer long-lasting color without drying out the lips. The brand’s dedication to using clean ingredients ensures that customers can feel confident about the products they are applying to their skin. This commitment to quality and sustainability sets RMS Beauty apart in the competitive makeup industry.

Kjaer Weis

Kjaer Weis is a standout makeup brand that has gained popularity for its high-quality products. What sets this brand apart is its commitment to using organic, natural ingredients. Their products are free from harmful chemicals like parabens and synthetic fragrances, making them suitable for sensitive skin types. Kjaer Weis also emphasizes sustainable packaging, with refillable containers that reduce waste.

This brand’s dedication to clean beauty and eco-conscious practices resonates with consumers who prioritize wellness and environmental sustainability. Their success is a testament to the growing demand for ethical and healthier options in the makeup industry.

Trends and Innovation in Makeup Brands

Innovative Makeup Brands

Innovative makeup brands are constantly pushing boundaries and driving change in the beauty industry. They introduce groundbreaking products and innovative techniques that revolutionize the way we approach makeup. For instance, some brands have developed unique formulas that combine skincare benefits with makeup, offering products that not only enhance our appearance but also nourish and protect our skin.

Others have introduced innovative packaging designs that are not only visually appealing but also functional, making application easier and more efficient. These brands continuously strive to provide consumers with new and exciting makeup options, ensuring that the beauty industry is in a constant state of evolution.

Fenty Beauty

Fenty Beauty, a leading makeup brand, has revolutionized the industry with its inclusive range of products. By offering a wide variety of shades and undertones, Fenty Beauty caters to individuals from diverse backgrounds. This commitment to diversity is evident not just in the brand’s foundation shades, but also in its lipsticks, eyeshadows, and highlighters.

Fenty Beauty’s approach has set a benchmark for other makeup brands, encouraging them to expand their shade ranges to meet the needs of adiverse consumer base. This emphasis on inclusivity has resonated with consumers worldwide, making Fenty Beauty a game-changer in the makeup industry.

Pat McGrath Labs

Pat McGrath Labs has quickly established itself as a leading player in the makeup industry. With their innovative and high-quality products, the brand has garnered a strong following among makeup enthusiasts. Their range includes a wide variety of products, such as foundations, eyeshadows, and lipsticks, all known for their exceptional pigmentation and long-lasting wear.

Pat McGrath Labs sets itself apart by continually pushing boundaries with their formulations and investing in cutting-edge technology to create products that deliver impressive results. By consistently delivering on their promise of quality and performance, Pat McGrath Labs has become a go-to brand for makeup enthusiasts worldwide.

Sustainable Makeup Brands

Sustainable makeup brands aim to minimize their environmental impact throughout their production, packaging, and distribution processes. These brands often prioritize the use of ethically sourced ingredients, recyclable packaging materials, and sustainable manufacturing methods.

For example, some brands opt for innovative compostable packaging made from materials like bamboo or recycled paper. Others prioritize vegan formulations that avoid the use of animal-derived ingredients, while also ensuring cruelty-free testing practices. By choosing sustainable makeup brands, consumers can contribute to a greener beauty industry that supports eco-conscious values and promotes the well-being of the planet.

Lush Cosmetics

Lush Cosmetics is a renowned makeup brand that has gained popularity for its commitment to using fresh and natural ingredients. Their products are known for their high quality and eco-friendly packaging.

For example, their range of lipsticks, which are made from organic oils and butters, provide long-lasting color without the use of harmful chemicals. Another example is their line of foundation, which offers a diverse range of shades to cater to different skin tones. Lush Cosmetics stands out in the makeup industry for their dedication to creating products that are both effective and environmentally conscious.

ILIA Beauty

ILIA Beauty is a highly regarded makeup brand that has gained popularity for its innovative products and commitment to clean beauty. With a focus on using natural and organic ingredients, ILIA offers a range of products that cater to a wide range of skin tones and types. Its lightweight foundations provide seamless coverage without clogging pores, while its lipsticks deliver vibrant and long-lasting color.

ILIA’s mascara, known for its formulation free of harmful chemicals, enhances lashes without clumping or smudging. The brand’s dedication to sustainability can be seen in its eco-friendly packaging choices, using recycled materials whenever possible.

Wrapping Up Best Makeup Brands

This article explores the top makeup brands that can help enhance your appearance. It provides a resourceful guide for individuals seeking reliable and effective beauty products. With a focus on enhancing one’s look, the article offers objective information without expressing personal opinions or bias. See the full list of makeup brands.

FAQs on Makeup Brands

Which makeup brand is safest?

If you’re all about safety, check out brands like Clinique, bareMinerals, and RMS Beauty. They focus on clean ingredients and cruelty-free practices, ensuring your beauty routine is as kind to your skin as it is to the planet.

How many makeup brands are there?

It’s a makeup jungle out there, with thousands of brands to explore. From indie gems to industry giants, the diversity ensures there’s a brand for every beauty enthusiast’s taste.

What is the #1 beauty company?

At the forefront of the beauty landscape stands L’Oréal. Holding the reins of major brands like Maybelline, Lancôme, and Urban Decay, L’Oréal is the undisputed leader in the beauty sector, making waves and setting trends.

Is luxury makeup better?

Whether luxury makeup is your go-to depends on your style. It’s not just about looking good; it’s a whole experience. Luxury makeup often brings superior quality, chic packaging, and a touch of extravagance to your beauty routine.

What is the richest makeup brand?

When it comes to financial prowess in the makeup world, L’Oréal takes the crown. A global powerhouse with a diverse portfolio, L’Oréal stands as the richest makeup brand, influencing trends and dominating the industry.

What is the oldest makeup brand in the world?

For a journey into makeup history, Shiseido takes the spotlight. Established in 1872, it’s the oldest makeup brand globally, blending a legacy of innovation and timeless beauty.

What is the most popular beauty product in the world?

In the evolving beauty scene, the title of the most popular beauty product goes to the timeless lipstick. Universally adored for its transformative power, the lipstick symbolizes the simple yet profound act of self-expression at the core of the beauty experience.

Makeup Brands References

Makeup – FDA

History of the Beauty Business – Library of Congress

Cosmetics | Makeup – Medline

Make-up- Smithsonian