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How to Apply Makeup

In the vast world of beauty, the art of makeup application stands as an empowering tool for self-expression, allowing individuals to accentuate their unique features and exude confidence. However, navigating through the myriad of products, techniques, and styles can often be overwhelming. This guide aims to demystify the process and equip you with the necessary knowledge to apply makeup like a pro.

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Understanding Your Skin

Before diving into makeup application, understanding your skin type is crucial. Is it oily, dry, combination, or normal? This knowledge will influence the type of cosmetic products you’ll use, particularly your foundation, as some formulas are better suited to certain skin types than others. Additionally, having a well-established skincare routine helps create a smooth canvas for makeup application.

Understanding your skin is the first and most crucial step in establishing a skincare routine and applying makeup effectively. Your skin is the largest organ of your body, serving as a protective barrier, a sensor of your environment, and a reflection of your overall health. However, skin is not one-size-fits-all. There are different types, tones, textures, and each comes with its unique set of characteristics and concerns. On your smartphone, you can see your face with different brands and colors of lipstick, eye shadow, eye liner and blush before apply it by using makeup virtual try on.

Skin Types

Skin type is primarily determined by genetics, but it can change over time and is influenced by different factors like age, climate, diet, and lifestyle. The four primary skin types are normal, dry, oily, and combination.

  1. Normal Skin: This type is well-balanced – not too oily, not too dry. It has a smooth texture, no severe sensitivities, barely visible pores, and a radiant complexion.
  2. Dry Skin: Dry skin produces less sebum than normal skin, leading to a lack of necessary lipids required for moisture retention and protection against external influences. It often feels tight, especially post-cleansing, and may show visible signs of flakiness, redness, or inflammation.
  3. Oily Skin: This type overproduces sebum, resulting in a shiny complexion and larger-looking pores. Oily skin is more prone to acne and breakouts due to the excess oil and dead skin cells that can clog pores.
  4. Combination Skin: As the name suggests, this type combines characteristics of both dry and oily skin. Typically, the skin may be oilier in the forehead, nose, and chin area (the “T-zone”) and dry or normal on the cheeks and around the eyes.

Skin Tones and Undertones

Understanding your skin tone and undertone is key, especially when it comes to selecting makeup shades that complement your complexion. Skin tone refers to the surface color of your skin, while undertone is the subtle hue underneath the surface.

There are generally three categories of undertones: warm, cool, and neutral. Warm undertones are golden, yellow, or peachy; cool undertones are pink, red, or bluish; neutral is a balanced mix of warm and cool. A simple way to determine your undertone is the vein test. If your veins appear green, you likely have warm undertones. If they look blue or purple, you probably have cool undertones. If it’s hard to tell, you may have a neutral undertone.

Skin Conditions

In addition to types and tones, it’s essential to identify any skin conditions you might have, as they can affect your skin’s appearance and how it reacts to certain products. Common skin conditions include acne, rosacea, eczema, and psoriasis.

  1. Acne: This condition occurs when hair follicles become clogged with oil and dead skin cells, leading to whiteheads, blackheads, or pimples.
  2. Rosacea: It’s characterized by redness and visible blood vessels in the face. It may also produce small, red, pus-filled bumps.
  3. Eczema (Atopic Dermatitis): This is a condition that makes your skin red and itchy. It’s common in children but can occur at any age.
  4. Psoriasis: This speeds up the life cycle of skin cells, causing cells to build up rapidly on the skin’s surface. The extra skin cells form scales and red patches that are sometimes painful.

Essential Makeup Tools

Investing in the right tools is as important as investing in the right makeup. Brushes and spones for foundation, blush, eyeshadow, and powder are crucial. Each brush type is designed for a specific purpose, ensuring precise and even application. Additionally, a beauty sponge is a versatile tool that can blend foundation, concealer, and cream-based products seamlessly. See our latest list of the best makeup tools.

Always look for ACA cosmetics certification to help you find beauty products that meet the highest standards.

Understanding Makeup Brushes

Makeup brushes are the backbone of every makeup routine. Each brush has a specific purpose and can significantly enhance your application.

Foundation Brush

A foundation brush is designed to achieve a smooth and flawless finish. With its flat and dense bristles, it allows for an even application of liquid or cream foundation. It’s best used by applying the product in a stippling motion for an airbrushed effect.

Powder Brush

A powder brush is typically large, fluffy, and rounded, designed to evenly distribute loose or pressed powders without over-applying. This brush is perfect for setting your foundation and providing a smooth base for the rest of your makeup.

Blush Brush

The blush brush, smaller than the powder brush but similarly fluffy, is perfect for applying color to your cheeks. Its bristles are designed to pick up just the right amount of product and blend it seamlessly onto your cheeks for a natural flush of color.

Eyeshadow Brushes

There are various eyeshadow brushes, each serving a specific purpose. A flat shader brush is used to pack color onto the lid, while a fluffy blending brush helps soften harsh lines and blend different shades together. A smaller, more precise brush is perfect for adding detail and working on the lower lash line.

Makeup Sponges

Makeup sponges, also known as beauty blenders, are a game-changing tool when it comes to achieving a natural, dewy finish.

Using Makeup Sponges for Foundation and Concealer

The beauty of makeup sponges is their versatility. They can be used to apply foundation, blend concealer, and even dab on cream blush or bronzer. When used damp, they can provide a sheer, natural coverage, while they give a fuller coverage when used dry.

Makeup Sponges for Baking

“Baking” is a makeup technique that involves applying a heavy amount of translucent powder over your concealer and leaving it on for 5-10 minutes to set. After the time is up, you dust off the excess powder, revealing a flawless, creaseless finish. The pointed end of a makeup sponge is perfect for this.

Other Essential Makeup Tools

Apart from brushes and sponges, there are a few other tools that are essential for a well-rounded makeup routine.

Eyelash Curler

An eyelash curler is a tool used to curl the lashes, making them appear longer and more voluminous. The key to using an eyelash curler effectively is to get as close to the base of your lashes as possible and to press gently.


Tweezers are a multi-use tool that is especially handy for plucking stray eyebrow hairs and applying false eyelashes. A good pair of tweezers can make these tasks much easier and more precise.

Makeup Mirror

A makeup mirror, particularly one with built-in lighting, is an indispensable tool for precise application. A mirror with magnification can also be beneficial for detailed work like eyeliner or mascara application.

Primer and Foundation

Primer is the first step in the makeup routine. It creates a smooth surface for your makeup, making it last longer. There are different types of primers for various skin concerns, such as hydrating, mattifying, and color-correcting.

Next, select a foundation that matches your skin tone and type. For natural, everyday looks, a light to medium coverage foundation is ideal. For full-coverage or glamorous looks, choose a full-coverage foundation. To apply, put a small amount onto your hand, then using a foundation brush or sponge, apply it onto your face in a dabbing motion. Blend well, ensuring there are no visible lines, especially along your jawline.

Understanding the Role of Primer

Primer is the first step in your makeup routine. Think of it as the base coat before you paint a canvas.

What is a Primer?

A primer is a product that prepares your skin for the application of makeup. It fills in fine lines, wrinkles, and pores to create a smooth surface. It also helps your makeup adhere better to your skin, increasing its longevity.

Types of Primers

Primers come in various forms and cater to different skin types and concerns. Hydrating primers are great for dry skin, while mattifying primers are ideal for oily skin types. There are color-correcting primers that address skin discolorations – green counteracts redness, peach or pink brightens dull skin, and purple neutralizes yellow undertones.

How to Apply Primer

Application is simple. After your skincare routine, apply a pea-sized amount of primer to your face. You can use your fingers or a brush, spreading the product evenly across your skin. Focus on areas where makeup tends to wear off first, like the nose and forehead.

Mastering the Art of Foundation

Foundation is the next step after primer. It provides coverage, evening out your skin tone and covering any blemishes or imperfections.

Choosing the Right Foundation

Choosing the right foundation can be a bit tricky, as you need to consider your skin type, desired coverage, and shade. For dry skin, a hydrating or dewy foundation works well. For oily skin, matte or oil-free foundations are recommended. Coverage can range from sheer (light coverage) to full (covers all imperfections).

Finding the right shade is crucial. The best way to match foundation is to test it on your jawline, as it gives you the most accurate representation of your skin tone. The foundation should blend seamlessly into your skin.

Foundation Application Techniques

Applying foundation can be done using various tools, including brushes, sponges, or even your fingers. Brushes give a more full-coverage finish, while sponges offer a natural, skin-like finish.

Start by applying small dots of foundation on your cheeks, forehead, and chin. Then, blend it outwards using your tool of choice. Ensure you blend into your hairline and neck to avoid any visible lines.

Setting Your Foundation

After applying your foundation, it’s important to set it with a powder to prevent it from moving or transferring throughout the day. Use a fluffy brush to lightly dust powder over your face, focusing on oil-prone areas like the T-zone.

Concealer, Powder, and Contour

Concealer is your secret weapon to hide blemishes, under-eye circles, and any skin discolorations. Apply a small amount on the desired area and blend it in with your fingers or a small brush.

To set your foundation and concealer, use a translucent powder. Apply it lightly with a large fluffy brush, focusing on areas where you tend to get oily.

Contouring, though optional, can add depth and dimension to your face. Use a contour shade two tones darker than your skin tone and apply it to the areas you want to recede or define, such as the hollows of your cheeks, temples, and jawline.

Concealing to Perfection

Concealer is your ultimate weapon against skin imperfections. It helps you cover up blemishes, dark circles, redness, and any other skin concerns you may want to mask.

Choosing the Right Concealer

Concealers come in various forms – liquid, cream, and stick – and the choice depends on your skin type and coverage needs. Liquid concealer is versatile and works for all skin types. Cream concealer offers more coverage and is excellent for dry or mature skin. Stick concealer is highly pigmented and best for covering blemishes or tattoos.

Like foundation, you need to match your concealer to your skin tone, but there’s a small exception. For under-eye circles, opt for a concealer that’s one to two shades lighter than your skin tone to brighten the area.

Mastering Concealer Application

Applying concealer requires precision. Use a small brush or your fingertip to apply the product to the targeted area. Remember, less is more. It’s easier to build up coverage than remove excess product. After application, gently blend out the edges to merge with your skin or foundation seamlessly.

Setting with Powder

Powder is the key to ensuring your makeup stays in place all day. It helps set your foundation and concealer, reducing shine and preventing makeup from smudging or creasing.

Selecting a Powder

Powders come in two main types: loose and pressed. Loose powder is fine and lightweight, perfect for setting makeup without adding extra weight. Pressed powder is more compact and great for touch-ups throughout the day.

You can choose between translucent powders, which are colorless and adapt to all skin tones, or tinted powders, which offer a range of shades to match your skin tone.

The Right Way to Apply Powder

The application tool depends on the desired outcome. For a light, natural finish, use a fluffy powder brush. For a more full-coverage, matte finish, opt for a powder puff or a beauty sponge. Apply the powder on areas where you’ve applied concealer or on your T-zone, where the skin tends to be oilier.

Defining Features with Contour

Contouring is a technique used to sculpt and define your face, enhancing your natural features and creating the illusion of shadow and light.

Picking a Contour Product

Contour products come in powder, cream, and stick forms. The shade of your contour product should be one to two shades darker than your skin tone. For beginners, powder contour is easier to work with and blend.

Mastering the Art of Contouring

Contouring is all about enhancing the structure of your face. Apply the contour product under your cheekbones, along your hairline, sides of your nose, and jawline. The key is to blend, blend, blend – you want the contour to look like natural shadows, not obvious lines.

Blush, Bronzer, and Highlighter

Blush brings a youthful flush to your face. Apply it to the apples of your cheeks, blending upwards towards your temples. Bronzer is used to warm up your complexion and is applied on the perimeters of your face and the hollows of your cheeks.

Highlighter is the final touch to your face makeup. Apply it to the high points of your face – cheekbones, brow bones, cupid’s bow, and the bridge of your nose – to create a healthy, luminous glow.

Blush: The Flush of Life

Blush is used to mimic a natural flush, giving your complexion a healthy, youthful glow.

Choosing the Right Blush

Blush comes in several forms: powder, cream, and liquid. Powder blushes are easy to control and work well on oily to combination skin. Cream blushes blend seamlessly and are great for dry or mature skin. Liquid blushes create a natural, dewy finish.

The color choice should complement your skin tone. Fair skin tones look great with soft pink or peach, medium skin tones with rich pinks and mauves, and darker skin tones with deep berries and warm browns.

Mastering Blush Application

Apply blush to the apples of your cheeks, blending upwards towards your hairline. This lifts your face and creates a natural-looking flush. Remember, it’s easier to add more product than to take it away, so start with a light hand.

Bronzer: The Sun-Kissed Glow

Bronzer is used to create a sun-kissed glow, adding warmth to your complexion.

Selecting a Bronzer

Like blush, bronzers come in powder, cream, and liquid forms. The shade of your bronzer should be one to two shades darker than your skin tone. It should have a warm undertone to mimic the way your skin naturally tans.

Perfecting Bronzer Application

Bronzer should be applied to the high points of your face where the sun would naturally hit – your forehead, cheekbones, and the bridge of your nose. It can also be applied to the jawline and neck to further define and warm up your complexion.

Highlighter: The Radiant Finish

Highlighter is used to enhance and draw attention to certain features by reflecting light.

Picking a Highlighter

Highlighters come in many forms – powder, liquid, cream, and stick. Your choice depends on the desired finish and your skin type. Powder highlighters provide the most intense, reflective finish. Cream and stick highlighters blend into the skin for a more natural glow, while liquid highlighters offer versatility and can be mixed with foundation for an all-over glow.

The shade of your highlighter should complement your skin tone. Lighter skin tones should opt for pearl or champagne shades, medium skin tones look great with peach or gold, and darker skin tones glow with bronze or rose gold.

Mastering Highlighter Application

Apply highlighter to the high points of your face where light naturally hits – the tops of your cheekbones, brow bone, bridge of your nose, cupid’s bow, and the inner corners of your eyes. This will give you a radiant, lit-from-within glow.

Eyes and Brows

Eyeshadow can dramatically change your look. Start with a neutral base color that matches your skin tone, then add a darker shade in your crease for depth. For a pop of color, apply a brighter or shimmery shade on the center of your lid. Blend well to avoid harsh lines.

Eyeliner can define and enhance the shape of your eyes. Depending on your preference, you can create a natural look with a thin line or a dramatic look with a thick line or wing.

Mascara is the finishing touch for your eyes. Apply it from the roots to the tips of your

lashes in a zigzag motion. Two coats are usually enough for a full, voluminous effect.

Eyebrows frame your face, and filling them in can make a significant difference. Use an eyebrow pencil or powder that matches your hair color. Follow the natural shape of your brows, and remember: they are sisters, not twins.

The Art of Eye Makeup

Eye makeup involves several elements: eyeshadow, eyeliner, and mascara. Each plays a unique role in defining, enhancing, and drawing attention to your eyes.

Mastering Eyeshadow

Eyeshadow adds depth to your eyes and makes them stand out. It comes in various forms: powder, cream, liquid, and stick. Powder eyeshadows are the most common, offering a wide range of colors and finishes, from matte to glitter.

When applying eyeshadow, start with a neutral base to even out your eyelid color. Then, apply a darker shade in your crease to create depth. Add a shimmery shade on your lid for a pop of color and finish with a light, bright shade in your inner corner to open up your eyes.

Perfecting Eyeliner

Eyeliner defines the shape of your eyes and can be used to create various looks, from a subtle enhancement to a dramatic cat-eye. Eyeliner comes in pencil, gel, and liquid forms. Pencil eyeliners are great for a smudgy, smoky look, while gel and liquid eyeliners offer precision for sharp, defined lines.

To apply eyeliner, start from the inner corner of your eye, staying close to your lash line. Gradually thicken the line as you move towards the outer corner.

Amplifying with Mascara

Mascara is a must-have in your makeup routine. It instantly makes your eyes look wider and more awake by adding volume, length, and curl to your lashes.

When applying mascara, start at the base of your lashes and wiggle the brush upwards. You can add multiple coats depending on the desired intensity, but be careful not to overload your lashes and create clumps.

Defining Your Brows

Your eyebrows frame your eyes and can dramatically affect your overall look. Therefore, grooming and defining them is a crucial step in any makeup routine.

Shaping Your Brows

Shaping your brows involves two steps: tweezing and trimming. Tweeze any stray hairs that fall outside your natural brow shape. Remember to pluck in the direction of hair growth to avoid irritation. Trim long, unruly hairs with a pair of brow scissors, following the natural arch of your brows.

Filling in Your Brows

Filling in your brows can make them look fuller and more defined. Use a brow pencil or powder that matches your brow color. Outline your brows, then fill them in using light, upward strokes to mimic natural hairs.

Setting Your Brows

After filling in your brows, it’s important to set them with a brow gel. This will keep your hairs in place and make your filling last longer. Clear brow gel works for all brow colors, while tinted brow gel offers some additional color and definition.


Choose a lip color that complements your look. Nude shades are great for everyday wear, while bold colors like red or plum can elevate your look for special occasions. Start by outlining your lips with a lip liner, then fill them in with your best lipstick or gloss.

Lip Care: Prepping Your Lips

The secret to flawless lip makeup starts with lip care. Healthy, well-maintained lips provide the best canvas for any lip color or texture.


Exfoliation is the first step in lip care. Regularly removing dead skin cells keeps your lips smooth, helping lip products apply more evenly. You can use a store-bought lip scrub or make your own at home with sugar and honey. Gently rub the scrub on your lips in circular motions and rinse off with warm water.


After exfoliating, it’s essential to restore moisture to your lips. Apply a hydrating lip balm and let it sink in before moving on to lip makeup. This keeps your lips soft and plump, and also helps prevent lip color from settling into fine lines or appearing flaky.

Defining Your Lips with Lip Liner

Lip liner defines your lips and creates a boundary for your lipstick, preventing it from bleeding.

Choosing a Lip Liner

Select a lip liner that matches your lipstick color or is a shade darker. This helps create a seamless, natural look. For a versatile option, you can also choose a lip liner that matches your natural lip color.

Applying Lip Liner

Start by sharpening your lip liner for precision. Then, outline your lips following their natural shape. Begin from the center of your upper lip, drawing towards the corners. Repeat the same for your lower lip. For fuller-looking lips, slightly overline the cupid’s bow and the center of your lower lip, being careful not to overdo it.

Enhancing Your Lips with Lipstick

Lipstick adds color and texture to your lips, transforming your look.

Choosing a Lipstick

Select a lipstick based on your desired look, skin tone, and comfort. Matte lipsticks offer intense color and longevity but can be drying. Cream lipsticks provide hydration and a semi-glossy finish. Liquid lipsticks are long-lasting and pigmented, with various finishes from matte to glossy.

Applying Lipstick

Start applying lipstick from the center of your lips, moving outwards to fill in the corners. Ensure the lipstick blends seamlessly with the liner. You can use a lip brush for more precision, especially for bold or dark colors. For a more natural, blotted look, apply the lipstick with your finger.

Amplifying Shine with Lip Gloss

Lip gloss adds shine and volume to your lips, making them look fuller and plumper.

Choosing a Lip Gloss

Lip glosses come in sheer, opaque, shimmering, and glittery finishes. Choose a gloss based on your preference and the look you’re aiming for. Sheer glosses add a subtle shine and are perfect for a natural look, while glittery glosses are ideal for a glamorous, high-shine finish.

Applying Lip Gloss

Apply lip gloss to the center of your lips, then spread it out towards the corners. Be careful not to apply too much, as it can make the gloss sticky and uncomfortable.


Makeup application is a creative process that’s meant to be fun and personal. Practice is key. Don’t be afraid to make mistakes or experiment with different products and styles. In the end, what matters most is that you feel confident and comfortable in your skin.

Remember, makeup is not about hiding or conforming to societal beauty standards. It’s about enhancing your natural beauty, expressing yourself, and celebrating your individuality.